Influences – Pentagram

Pentagram is the Worlds largest independent design consultancy and operates in New York, San Francisco, Berlin and Austin. They work on a variety of projects from architecture, interiors, identities and books.

Pentagram influences me because of the variety of projects they work on and each individual style of the designers. They always provide fresh and interesting designs that inspire me in my own thoughts and projects.

 https://www.pentagram.com/work/city-point

In this project they have creacted an identity, advertising and ways finding signs for downtown Brooklyn. I particularly love their use of colour and clean lines in this project because it’s very good at catching peoples attention in the street. They have also done their research into the local area and used local slang in the adverts, which engages with the local community.

Another reason why I love Pentagram is because they research everything to a high standard to produce the best possible outcome.  They’re great and going out and exploring the area related to the project and finding out information.

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